Today we managed to do so much with the team – we had a meeting to discuss what we must have in the shop and arranged our responsibilities; reviewed stock to choose and style garments for photo shoot and submitted visual merchandising concept boards to get some feedback.
Photo shoot session is tomorrow and we still need to arrange everything with photographer, model and styling team so there is no time to rest.
There are some of the outfits that we will photograph on models tomorrow:
I did some research and found out that the Kombucha culture which is used to grow fabric has endless possibilities – from brewing tea to making a snack. It is definitely worth investment because it is renewable and once you obtained a scoby it can be reused many times.
The Kombucha mother culture scoby arrived today. I had all required ingredients (tea, water, sugar) so I placed the scoby in tea straight away after reading instructions.
I visited the Dover Street Market for the first time after it moved from it’s original location to Haymarket. The store feels more spacious than before, has more luxurious feel but perfectly maintains its quirkiness with displays as creative as usual – it is definitely one of the best places to get visual merchandising inspiration. Some display ideas could be used for the pop-up store project which I am currently working on and I feel excited about sharing them with the rest of my team.
I had an opportunity to assist with People Tree sample sale which was held on 6th – 8th April in their London head office. After finding out more about fast-fashion’s impact on environment and garment production workers’ lives I felt that in my future career I would like to concentrate on making a positive change in fashion industry and volunteering was a great way to find out about one of the most ethical and sustainable fashion brands. I spent two days and a half helping to prepare for sale and working in showroom during the event.
I am currently creating a mini collection for EcoChic design competition.
I decided to work with denim only as I believe this fabric has so much character – all different shades and ways to treat it is definitely enough to make a whole collection for variety of different customers.
Although denim requires intense labour and huge amount of water to be produced, it is long lasting, and, if made only using cotton fibres, can be easily recycled. The New Denim Project by Iris Textiles, for example, collect old denim garments and recycle them into new luxury kitchen accessories, clothing and and footwear.
Due to fabric’s popularity it is easy to collect huge volumes of it and upcycle or reconstruct them. Produced garments can be the same construction, but different shades and levels of wear would make each garment unique, which can be a good selling point.
Upcycled denim has been used by designers to create luxury one-off pieces (Maison Martin Margiela, Jeffrey Wang)