I visited the Dover Street Market for the first time after it moved from it’s original location to Haymarket. The store feels more spacious than before, has more luxurious feel but perfectly maintains its quirkiness with displays as creative as usual – it is definitely one of the best places to get visual merchandising inspiration. Some display ideas could be used for the pop-up store project which I am currently working on and I feel excited about sharing them with the rest of my team.
After seeing Gucci area I thought about having a vintage clothing section in pop up shop
Using found objects could be a great way to create impressive product displays and tell a story even with limited budget
It is just a vase with some flowers someone could say, but it is hard to deny that it helps to create more relaxing atmosphere. Knowing that potential pop up shop premises are quite big, using a few flower arrangements or plants would be a good way to use space without too-overcrowding it and creating aesthetically pleasing shopping environment
Elena Dawson’s tutu ball motif has been used as a garment detail as well as a visual merchandising prop to create a very united display
Michael Costiff’s World Archive are reminds an art gallery. Depending on stock levels there could be an exhibition incorporated in the pop up shop
Unusual use of mannequins at Raf Simons
And finally just a few last inspiring Images from the Dover Street Market: